Rebel Games 2.0
Gaming E-Commerse
Duration February 2024 - May 2024
My role: UX Designer / UX Researcher
Project Vision
Building on the first 5 courses of the Google UX Design Certificate program to create a responsive website in Figma using Project One research data.
Problem
Gamers do not have the time to travel to buy new gaming equipment on a busy schedule.
Goal
To create a responsive website to for gamers to purchase gaming equipment on any device without having to visit a physical store.
Project Deliveries
- Create user stories, user personas and empathy maps
- Creating an information archetype to design the menu.
- interacting using paper wireframes, digital, and interactive prototypes
- usability studies to design upgrades to help improve the final design.
Empathize
User Research
User research was based interviews with fellow adult gamers and the difficulties they had when purchasing gaming equipment. The biggest pain point was having the time to go out and purchase equipment at store, the stress of returns and feeling secure about about making the purchases since many online stores were not focused on gaming and those that were at a high end price point.
Pain Points
- Lack of time to purchase gaming equipment online
- Stress of returns if the equipment doesn't work
- Feeling unsure about making purchase due to lack of expertise by the staff
User Persona
Empathy Map
Ideate
Usability Study
