Rebel Games
Gaming E-Commerse
Google Project #1
My role:
UX Designer / UX Researcher
Problem
Gamers who are not able to go to a gaming store to buy gaming equipment.
Goal
Create a gaming e-commerce app that is accessible by mobile device to order gaming equipment.
Project Deliveries
- Research using competitive audits to help analyze our competitors.
- interacting using paper wireframes, digital, and interactive prototypes
- usability studies to design upgrades to help improve the final design.
Empathize
User Research
User research was based interviews with fellow adults gamers and the difficulties they had when purchasing gaming equipment. The biggest pain point was having the time to go out and purchase equipment at store, the stress of returns and feeling secure about about making the purchases since many online stores were not focused on gaming and those that were at a high end price point.
For this specific user story I wanted to go outside my comfort zone and relate to users with disabilities based on the design concept “Curb Cut Effect” where the design could be helpful for those with disabilities and those without.
User Profile
User Story
“As a gamer with a disability, I want to be able to order and return gaming equipment so that I can remain independent and not require assistance when purchasing game equipment, so I continue playing games with my friends ”
Empathy Map
Define Stage
Competitive Audits
Design Process
Test
Accessibility Standards Optimization
